Seeding campaigns. In other words, pushing your content marketing into channels where where your target market is likely to see it. Suppliers like Taboola and Outbrain work by offering content to their online readers. You’ll often see it as a ‘sponsored ad’ at the bottom of an article with a compelling image and headline designed to get people to click…
Did you know that it takes a user just 50 milliseconds to make up their mind about a website? This is known as the ‘halo’ effect and was discovered by Gitte Lindgaard of Carleton University. If people have a good first impression of your website, they’re likely to think the same about other areas of…
If you are aiming to generate leads from your website, there is little point in having a brilliant layout and captivating content if you’ve not thought about how you’re going to capture your leads from the net (pardon the pun). Put another way, would you use a broken net to go fishing? Well, perhaps if…
The more interaction you have on Twitter, the greater your reach and influence. Discover more on how to increase your followers here. It doesn’t matter if you have 10 or 10,000 followers. you still need to engage them or drive them through to your website or landing page. Tweet to your new followers. It can…
Kristen from eTouches got in touch with me to ask for a series of blog on events marketing. They’re a cloud-based event management software company, sleek website and also know their stuff when it comes to marketing. I’m happy to be guest blogging for them! 5 Event Disasters and How to Avoid Them I…
I’m going to hold my hands up here and say I didn’t really actively use Twitter 2 months ago. As as marketer that’s obviously embarrassing. Flash back to Christmas 2013, one eye on Eastenders, the other on Twitter, I set about getting up to speed with the power of this blue bird so I could…
There are some websites that make you curl back in horror. And others you can almost hear the heavenly chorus of angels sing as it flows onto your screen. So when it comes to websites I’m unapologetically superficial. As well as having an effective layout, websites with compelling visuals and media typically see higher amounts…
Want to generate more inbound leads from your website? Or are you just starting out and looking for some pointers? Here are 5 simple ways you can boost inbound lead generation by paying attention to the copy on your website. And of course some leads. Relevance It enhances your credibility, and Google likes it. That…
When it comes to marketing externally, your website is your shop window. Part of an integrated marketing mix, your website is one of the best platforms to showcase to your target market who you are and what you’re about. You want people to search you out, stop at your eye-catching display and venture in to find…
Is your normal routine for TV ads to flip between your iPhone and laptop? Possibly wash up if you can be bothered? Mine too. Rarely do I actually stop to watch an advert, let alone go on YouTube to watch it again. Because of course it gets even funnier when you watch it for the…
A lot of Grannies are wise. My Gran is one of them. She didn’t actually advise me on how to go about coming up with growth strategies in my personal or professional life per se. Her way of describing one of my ideas the other day inspired me to look to nature (it’s not naff,…
A few years ago I was approached to setup digital marketing as function in its own right for an events company. I would be responsible for their digital marketing lead gen and launching an in-house marketing agency. Great! This was truly unique, no-one had ever done it and I had a blank canvas on which…
For a “laugh”. And the result. I’m quite a fan of experimenting on myself (apart from anything that involves salty black licorice #justcantdoit). So I thought I’d see what would happened if I just took myself off Facebook one day. Given the platform I’m utilising, it’s reasonable to assume social networking is not responsible for…
And all it takes is an email. OK, I should make that ‘£4m your company’ (if you don’t work for yourself). But it got your attention! Which is the whole point of email marketing, too. Here are my top tips for effective copywriting which will get you killer leads that convert into cash. They’ve helped…
I was recently asked to guest blog for Evvent on a topic of relevance for event professionals. This article (also available on the Evvnt website) explores how to leverage LinkedIn Groups for promoting an event. The beauty and simplicity of using LinkedIn Groups means you can apply these principles for products outside of the events world,…
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