Essentials for Your Website Lead Gen

Want to generate more inbound leads from your website? Or are you just starting out and looking for some pointers? Here are 5 simple ways you can boost inbound lead generation by paying attention to the copy on your website. And of course some leads.

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Relevance

It enhances your credibility, and Google likes it. That means better SEO rankings and searchability, enabling you to expand your reach to the right audience and boost your visitors.

For example, if you specialise in selling widgets (these widget examples never get old) in South East England, state this in your Meta Description as clearly and as relevantly as possible. If you’re looking for inspiration, Google a few of your competitors, visit their homepage website, right click and select ‘View Source’ and search for the below term. Just use for inspiration.

<meta name="description"

Be concise

The average content length is 2,000 words for web pages that get ranked in the top 10 results for any keywords (Source: Active Internet Marketing).

Give your visitors what they want

You know how much copy include, but what to include?

A good place to start is with current marketing materials and sales value propositions. Always back up statements with facts to boost your credibility, and emphasise your USPs and key differentiators throughout.

Here are just a few examples of what kind of content to include on your website. This has been proven to generate leads (I should know, I created this diagram from a brainstorming session on the best performing websites for a previous company I worked for).

What should be included in a website?

Copyright Hanna Leerink 2014 – Not to be reprinted without permission

Regular Updates

Regularly updating your content helps you feature higher in Google’s ranking. That’s because Google crawls your website every so often to see what’s new. Search Engine Genie can tell you the last time Google visited your website, although it takes some time for your new changes to kick in. There’s also Google Panda which crawls your websites to check you’re publishing good quality content. Write H2H (Human to Human) as opposed to writing for SEO. Content should engage and captivate people, as well as Google.

Blog

I just want to say…

By not having a blog this you are missing out 67% more leads per month on average than non-blogging B2B firms. (Social Media B2B).

In fact, 63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase (Source:Marketing Query). Plus the results are more measurable. Handy in proving something’s worth. Blogs are brilliant, because you can create pieces of content specifically around a particular search term, and optimise that page with long-tail and short-tail keywords.

In summary, be relevant, concise, give your visitors what they want, regularly update and get blogging!

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4 thoughts on “Essentials for Your Website Lead Gen

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