The Mysterious Lifespan of a Decision

Webpage layout: Mind your F’s and Milliseconds

Did you know that it takes a user just 50 milliseconds to make up their mind about a website? This is known as the ‘halo’ effect and was discovered by Gitte Lindgaard of Carleton University. If people have a good first impression of your website, they’re likely to think the same about other areas of…

Data capture internet

Data Capture. As exciting as it sounds.

If you are aiming to generate leads from your website, there is little point in having a brilliant layout and captivating content if you’ve not thought about how you’re going to capture your leads from the net (pardon the pun). Put another way, would you use a broken net to go fishing? Well, perhaps if…

video, websites, marketing

5 Reasons Looks Are Important. On Websites Anyway

There are some websites that make you curl back in horror. And others you can almost hear the heavenly chorus of angels sing as it flows onto your screen. So when it comes to websites I’m unapologetically superficial. As well as having an effective¬† layout, websites with compelling visuals and media typically see higher amounts…

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Essentials for Your Website Lead Gen

Want to generate more inbound leads from your website? Or are you just starting out and looking for some pointers? Here are 5 simple ways you can boost inbound lead generation by paying attention to the copy on your website. And of course some leads. Relevance It enhances your credibility, and Google likes it. That…

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Lead Generation Success: Websites

When it comes to marketing externally, your website is your shop window.¬†Part of an integrated marketing mix, your website is one of the best platforms to showcase to your target market who you are and what you’re about. You want people to search you out, stop at your eye-catching display and venture in to find…