The time I tried out non-social networking

For a “laugh”. And the result. I’m quite a fan of experimenting on myself (apart from anything that involves salty black licorice #justcantdoit). So I thought I’d see what would happened if I just took myself off Facebook one day. Given the platform I’m utilising, it’s reasonable to assume social networking is not responsible for…

Killer copy that makes £4m

And all it takes is an email. OK, I should make that ‘£4m your company’ (if you don’t work for yourself). But it got your attention! Which is the whole point of email marketing, too. Here are my top tips for effective copywriting which will get you killer leads that convert into cash. They’ve helped…

7 Top Tips: Marketing events through LinkedIn Groups

I was recently asked to guest blog for Evvent on a topic of relevance for event professionals. This article (also available on the Evvnt website) explores how to leverage LinkedIn Groups for promoting an event. The beauty and simplicity of using LinkedIn Groups means you can apply these principles for products outside of the events world,…